The Journal

Curated insights for the discerning investor. From architectural trends and market analysis to the hidden cultural gems of Niigata and Okinawa, explore the art of designing your Second Life in Japan

A winter evening meal at a traditional Niigata inn — local sake, fresh seafood, and new-harvest rice from one of Japan's most celebrated food regions.

Where Should You Live in Japan? A Guide for Foreign Buyers — Niigata, Sado Island, and Okinawa

June 2, 2026

Where Should You Live in Japan? A Practical Guide for Foreign Buyers Considering Niigata, Sado Island, and Okinawa By Ayako Yamaguchi | Owner’s Representative, Snow & Sun Japan...

Sado's First Flight in 12 Years: What It Means for Real Estate Investors

May 28, 2026

The First Flight to Sado in 12 Years — Ayako Yamaguchi Ayako Yamaguchi Snow & Sun · Japan Real Estate Investor Insight The First Flight to Sado in 12 Years: What It Means...

a photo of the Hojo House, Sado Island, or the storehouses

Hojo House Sado Island: Japan Heritage Investment

May 26, 2026

Hojo House Sado Island: Heritage Property Investment in Niigata, Japan Analysis · Niigata · Heritage Property The Business Case for Preserving a 350-Year-Old House on Sado Island Ayako Yamaguchi Owner’s...

A foreign real estate investor reviews Japanese property documents with a Japanese representative in a quiet office in Japan. Maps, contracts, and architectural plans are spread across the table, reflecting the complexity of buying property in Japan without speaking Japanese.

Buying Property in Japan as a Foreigner

May 20, 2026

Buying in Japan Without Speaking Japanese | Ayako Yamaguchi Ayako Yamaguchi 山口綾子 Owner’s Representative · Niigata & Okinawa Japan Real Estate · For Overseas Investors Buying in Japan...

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